Royal Caribbean & Dreamworks

Creative for a five-day live activation in Barcelona

Working with digital agency Psycle Interactive, I developed concepts and helped direct a live five-day activation around Barcelona, to promote a new Royal Caribbean cruise. Aimed at families, the event extended the on-board Dreamworks Experience onto shore.

‘Wanted’ posters went up around Barcelona and appeared in press, telling people that Shrek and Alex had missed their cruise ship and were roaming around town. If you spot them snap a shot, post it on Facebook and win a cruise. The characters had their own Twitter accounts, so people could follow their adventures live.