Creative for a live five-day activation around Barcelona promoting a new Royal Caribbean cruise. Aimed at families, “Lost in Barcelona” was a city-wide hunt designed to extended the on-board Dreamworks Experience onto shore.
‘Wanted’ style posters appeared around the city and in the press, telling people that Shrek and Alex had missed their cruise ship because they were having too much fun around town. If you spot them, snap a shot, post it on Facebook, and win a cruise. The characters live Tweeted their adventures, so people could track them down and take that photo. There were crowds.
