Hitachi Events Manager

UI copywriting and a campaign video

I worked with Barcelona digital agency, Plastic to deliver an online tool for managing corporate events. Our client was Hitachi-Johnson Controls Air Conditioning, based in Madrid.

I wore two hats* for this project. To write the UX copy, I wore my technical hat, working with developers and UX designers to get the language just right. Then I put on my creative hat to develop concepts, create the storyboard and provide creative direction for the launch video.

I wrote a full case study for Plastic:

*Two metaphorical hats. Several actual hats.