Hitachi Cooling & Heating

Lead copy for a major rebrand

I worked with Barcelona digital agency, Plastic on a major rebrand for Hitachi-Johnson Controls Air Conditioning, based in Madrid. We delivered digital guidelines, a global website and resources to support the new brand through its launch and beyond.

Over 18 months my contributions included voice guidelines, web copy and user guides.

The global website CMS was delivered to 20 countries, with tone of voice guidelines and master copy in English.

Global website example:

I wrote case studies for the project as part of my work on Plastic’s site: