Hitachi Cooling & Heating
Lead copy for a major rebrand.
I worked with Barcelona digital agency, Plastic on a major rebrand for Hitachi-Johnson Controls Air Conditioning, based in Madrid. We delivered digital guidelines, a global website and resources to support the new brand through its launch and beyond.
Over 18 months my contributions included brand voice guidelines, web copy and user guides.
The global website CMS was delivered to 20 countries, with all guidelines and master copy in English.
Check out Plastic’s case study and an implementation example.
Tone of voice and copy for the new Hitachi Cooling & Heating brand.
Campaigns Copywriting Creative Film Tone of voice Web content
B2B B2C Branding EU Spain Technology Verbal identity