The Ford Motor Company
Copywriting, UX writing, creative and tone of voice
GTB is the agency of record for Ford. As a freelancer, I’ve enjoyed a few stints working with the content team.
You have to hit the ground running in a big agency working for a big client. At GTB I’ve delivered web copy across Ford online, worked on concepts for product videos and developed tone of voice for the FordPass app.
I’ve also worked with the UX team auditing and developing copy for Ford Account and online service booking.