“Not just another Bronco walkaround” marking the launch of New Ford Bronco® in Europe.
We were lucky to have two days with Bronco Chief Designer Paul Wraith and decided to put the truck, and him, through their paces on a military test track. With the help of stunt driver Paul Swift, we showed Bronco at its dirtiest and best.
As well as creative, I also wrote supporting copy across channels in support of the film, including social, email and blogs.
Client: Ford of Europe | Agency: Makerhouse