Jungle Creations

Brand position and verbal identity

Jungle Creations started life as a single channel, Viral Thread, in a university bedroom. In just two years it transformed into one of the most viewed media companies in the world.

While the company had developed a distinct identity, it needed definition.

Working with Lovegunn, we articulated their brand position — Followed by millions. Seen by billions — and developed their verbal identity.

We ran an intensive workshop to get to the heart of the brand. Then we created a brand positioning document which included verbal identity principles.